Meet the Staff


Mark B. Deak, Executive Director

Mark represents SDHCA at both the state and federal levels of government and directs all SDHCA's services.  Mark is an attorney focusing primarily on Government Relations. He received his Bachelor of Arts Degree in Political Science and Speech & Communications from Macalester College. He received the Degree of Juris Doctor from Hamline University School of Law. Mark has represented associations at all levels of government and he has worked with numerous health care organizations. 

Lori Tracy, Assistant Executive Director

Lori is a licensed nursing home administrator. She received her Bachelor of Science Degree in Health Administration from the University of South Dakota. She is the Board Representative for the SDHCA Councils and works very closely with the various disciplines in the facilities. She plans all the educational offerings through the South Dakota Health Care Association. She also serves as the Executive Secretary for the South Dakota Medical Directors Association (SDMDA). SDHCA provides all the administrative duties for SDMDA and performs educational offerings.

LuAnn Severson, Director of Public Affairs & Professional Development

LuAnn is a graduate of the University of Sioux Falls where she received her Bachelor of Science Degrees in Social Work and Sociology. LuAnn oversees the National Nurse Aide Testing Assessment Program for South Dakota working closely with the SD Dept of Health and SD Board of Nursing. LuAnn coordinates the SDHCA Dakota MasterWorks Art Show, Century ClubSM, SDHCA Annual Report, Volunteer/Scholarship, Career Center and other community/Member outreach efforts. LuAnn is also responsible for researching resource options for Inservice Training Coordinators and promotes professional development to Members. 

Brett Hoffman, Director of Communications and Data Analysis

Brett develops SDHCA publications and implements useful tools for Member communications and services. He compiles and manages regulatory and operational data. He has a background in health care communications and legislative affairs. Brett holds an M.A. in Political Science from the University of South Dakota and a B.A. in English from Arizona State University.